"The subcompact segment is forecast to grow in Europe by the year 2015 - in Germany alone growth of 30 percent is anticipated. We're currently expecting to sell 80,000 units of the A1 in its first full year," said Schwarzenbauer. "People who for practical reasons choose a small car want not only the basic functions, but an exciting design and the latest technology as well. With the A1, we're giving these customers what they want by launching the first premium car in the subcompact segment."
The Audi A1 will officially debut at the Geneva Motor Show this March. Audi still has not announced if the A1 will be offered in the US.